Melksham

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Melksham is a small town in Wiltshire. It is not most people's idea of a tourist destination. Originally an Anglo-Saxon settlement (milk town) Melksham became one of Wiltshire's industrial towns and grew on the back of the Avon (locally pronounced as Avun) rubber factory.
Most of the interesting buildings in the area where demolished when the Avon factory expanded and in the re-development of the town centre in the 1960s, which has left Melksham a pretty bleak place.
It is by population (23,000) the 5th largest town in Wiltshire after Swindon, Salisbury, Chippenham & Trowbridge, but it has few amenities.

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