(新居浜) is a city in eastern part of Ehime Prefecture
, on the island of Shikoku
Niihama Taiko Festival (新居浜太鼓祭り) is a traditional festival which is held every year from October 16th to 18th. In those 3 days, 47 taikodai (drum floats), each representing a district in Niihama city, are carried by more than 150 peoplr and parade the streets in the city. This festival is also known as a man's festival (otoko matsuri).
Toyoko Inn Niihama Ekimae: Right in front of Niihama Station.