Cubao is the commercial heart of Quezon City, at the intersection of EDSA and Aurora Boulevard.
While the Triangle and Scout Area is the government, entertainment and nightlife hub, Cubao is the grand old commercial heart of Quezon City, with Araneta Center at its core. This district only developed in the late 1950s, when the Araneta family bought a piece of rural land once owned by RCA and built its first buildings. Cubao started to blossom with the construction of the Araneta Coliseum, which further become famous for the "Thrilla in Manila" boxing match between Muhammad Ali and Joe Frazier in 1975. The first shopping mall to open is Ali Mall, named after Muhammad Ali; other buildings followed, like SM Cubao, New Frontier Theatre (Kia Theatre from 2015 until 2018), Fiesta Carnaval (now a Shopwise supermarket), and Farmer's Plaza. The popularity of Cubao slowly declined as larger shopping malls and commercial developments begin to appear outside the area, but, the area's status as the traditional shopping center of Quezon City refuses to die; the Araneta family, who owned Araneta Center, has begun a redevelopment project for the area to return it to its former glory.
Cubao is not limited to Araneta Center, administered as part of barangay Socorro; the district extends into barangays Immaculate Conception, Kaunlaran, San Martin de Porres (Arayat), San Roque, and Silangan, all part of the former barangay until it was divided into smaller barangays. Local addresses continue to utilize Cubao as the barangay.
By public transitCubao lies at the intersection of Lines 2 and 3, and is reachable from both of them; the stations of both lines are named Araneta Center-Cubao, so, it can be a matter of confusion on what line to take. Line 2 runs above Aurora Avenue west from Manila into Santolan in Pasig. Line 3 is built at the middle of EDSA and runs from Taft Avenue in Pasay to North Avenue within Quezon City.
By city busCubao is well served by city buses around Metro Manila, and the EDSA–Aurora intersection is heavily packed and very noisy all day; all city buses must pass through EDSA's service roads and stop either at the Cubao-Farmers (for city buses A/C) or near the Baliwag Transport bus terminal (for city buses B). The Cubao-Farmers bus stop is far near Araneta Center and the Baliwag bus stop is far across Aurora Boulevard, at the end of the EDSA-Aurora underpass.
By provincial bus
Araneta Center Bus Terminaladdress: Times Square StreetOne of Metro Manila's attempt to have a centralized terminal, this does serve bus companies from both north and south, but many still terminate elsewhere due to its limited bays.
Despite the presence of a single central terminal, many bus companies have their own terminals elsewhere near Araneta Center; most around EDSA.
For services from South Luzon and interisland trips, there are:
Ceres Transport/Gold StarFrequent trips to Batangas City, and bi-weekly service to Iloilo City. Buses to Iloilo, and some buses to Batangas City have a lavatory, but travel may be slower for the latter as they will make frequent stops.
Cul TransportHourly trips from Lucena.
LLiHourly trips from Lucena.
From the north, there are:
For trips roughly within or 2 hours long, there are often no frills, but there will be vendors entering the bus at certain points and selling food and drinks at inflated prices. Longer trips will tend to have meals included on the fare, tickets must be purchased at a counter at the terminal, and on overnight trips and interisland services, there will be complimentary blankets and a ferry and port surcharge, respectively.
By airport bus
From Ninoy Aquino International Airport, you can take the Cubao route of UBE Express to Araneta Center, per head. Travel time can over 30 minutes to 1 hour depending on traffic on EDSA.
Art in Islandaddress: 175 15th StreetInteractive art museum where visitors can pose for a picture with 3D paintings in exhibit.
Gateway MuseumMuseum dedicated to Filipino arts and supporting new artists.
"Christmas is Home"Live Christmas display in Araneta Center, featuring both Filipino and Western Christmas traditions and Araneta Center itself. It was revived in November 28, 2018, after it was formerly presented from 1966 to 2002.
phone: +63 2 911-5555address: General Roxas AvenueOfficially nicknamed the "Big Dome", this is a multi-purpose indoor arena built in the 1960s, and the centerpiece of Araneta Center. The "Thrilla in Manila" match between Muhammad Ali and Joe Frazier in 1975 was held here; it is also the main venue of Binibining Pilipinas pageants since the 1970s. The arena gets its present name from 2010 when telecommunications giant Smart Communications bought naming rights to the arena.
address: 7 General Malvar AvenueMulti-purpose venue opened in 1967, with fast food chains, upscale restaurants and cafés outside
Ali MallThe oldest standing major shopping mall in the Philippines, built in 1976. It is named in honor of Muhammad Ali, who won the famed "Thrilla in Manila" on 1975.
Gateway MallAward-winning mall owned by the Araneta group. Opened 2006.
SM Cubaoaddress: General Aguinaldo StreetOne of the oldest malls owned by retail giant SM, but it looks more like its older sister in Makati's Ayala Center, SM Makati. This instead houses a department store and supermarket inside; all other shops and restaurants are outside.
CoffeeThe area has Starbucks branches at Ali Mall and Araneta Coliseum, a Seattle's Best outside Shopwise, and a Tim Hortons at the New Frontier Theatre.
- Bengal Brew
- The Northern Coffee Experience
phone: +63 2-9132123address: #72 13th AvenueApartelle units and suites with furnished rooms and basic frills like A/C, cable TV, and free WiFi.
address: 628 EDSAEuropean-style rooms with basic amenities. . Amenities include bar and restaurant, free or valet parking, massage, and safe.
Gran Prix Econotel Cubaophone: +63 2 413 2984, +63 2 411 6241address: 678 EDSA
Hotel Dreamworldphone: +63 912 433-3333address: Roxas AvenueA/C rooms with free WiFi, cable TV and in-room bathrooms
phone: +63 2 723-4351address: 629 EDSA, San Martin de PorresThe flagship branch of the nationwide motel chain housed in red and white buildings, with four room classes.
phone: +63 2 705-1325address: 8 Pinatubo Street, San Martin de PorresAccented A/C rooms with free WiFi and computers. No free breakfast.
phone: +63 2 911-9133address: 30 Stanford StreetSingle rooms with cable TV and free breakfast. Free parking and WiFi available.
phone: +63 2-4386688address: 222 P. Tuazon Boulevard, CubaoTransportation available to and from international and domestic airports. All suites have living, dining, and kitchen areas, internet connection, cable television, air conditioning, hot & cold shower
phone: +63 63 2 911-2161address: 49 Annapolis Street, Cubao62 double or twin rooms with air conditioning, cable television, a mini-bar and telephone. 24-hour convenience store, laundry service and an Inn Cafe also on premises.
phone: +63 2 990-7888Has 401 suites, two classy restaurants and bars, and an executive sky lounge providing 360-degree views of Metro Manila. Each room has A/C, cable TV, desk, minibar, and coffee and tea makers.
As of 2018, only Novotel is the splurge hotel around Cubao; the second splurge hotel to open is the 24-storey Ibis Styles Hotel, the first hotel in the Philippines under the Ibis brand; construction begun in 2016.
Embassy of Colombiaphone: +63 2 911 3101address: Isetann Building, General Aguinaldo Avenue