Rotorua is the geothermal wonderland of New Zealand, with easily experienced Māori culture, and a range of outdoor adventure activities.
The hot springs and geysers of the city and region have attracted tourists for over a hundred years. Today, many visitors are also attracted by the Māori culture that is more dominant here than in many other parts of the country. Outdoor enthusiasts enjoy mountain biking, whitewater rafting, luge riding and Zorbing (rolling down a hill inside a plastic orb).
Rotorua is built over a geothermal hot spot. There are numerous natural vents, hot pools and other geothermal features in and around the city. Many of these are in parks and reserves. Natural eruptions of steam, hot water and mud occasionally occur in new locations. Many places have their own private geothermal bores for heating and water for bathing although the private use of naturally occurring geothermal water and steam is controlled.
Geologically, Rotorua is in the middle of the Taupo Volcanic Zone, named after Lake Taupo, the largest volcano in the area. This geologically active zone produces the heat that is needed to drive all the geothermal activity. Along with many volcanic hills and mountains, the zone contains several major volcanic calderas (large subsidence craters). These are important for tourism because they host the region's largest lakes (including Lake Taupo and Lake Rotorua), and because geothermal activity tends to occur around their edges. Rotorua caldera, some 22 km (14 mi) across, contains the city and Mount Ngongotaha as well as the lake. It was created in a huge eruption around a quarter of a million years ago.
The Rotorua district has a significant indigenous Māori population - some 38 percent of Rotorua residents are Māori or of Māori descent.
With Rotorua's concentration of geothermal features, a significant amount of hydrogen sulfide is released into the air and the city has a unique "rotten eggs" smell.
Rotorua is a 3-hour drive (non-stop) south of Auckland, with several nice towns and villages along the way. There are two main routes: the first is via Hamilton, initially on State Highway 1, then joining State Highway 5 at Tirau. The other is via Matamata on State Highway 2 and 27, leaving SH 1 at Pokeno (50 km south of central Auckland) and rejoining it at Tirau. The Matamata route has lighter traffic and is probably more interesting for travellers, but the road is of a lower standard than SH 1. A third option to get amongst the rural farmland is to travel via Te Aroha and then south along old Te Aroha Road, stopping to see Wairere Falls. Be careful on the narrow windy unpainted roads.
There are two options from Tauranga. One is via SH 2 then SH 33, arriving in the city from the northeast. The other is SH 36 via Pyes Pa, arriving in the city from the northwest. Allow around 1 hour for either way non-stop.
From Wellington, follow State Highway 1 north to Taupo, then take State Highway 5. Allow 6 hours non-stop.
By planeAir New Zealand has regular flights between Rotorua Airport and Auckland, Wellington and Christchurch (and onwards to Queenstown without changing planes). Sunair has flights to Gisborne. The direct service to Sydney was suspended in April 2015.
Bus services are provided by Intercity and Skip Bus. All services arrive and depart from the main tourist information centre, i-SITE, on 1167 Fenton Street. Services can also be booked there.
Backpacker coach services tend to do pick-ups from the major hostels.
The same routes apply as for car drivers. Rotorua is 300 m (985 ft) above sea level, therefore a trip to the Bay of Plenty (Tauranga, Whakatane or Papamoa) will be a mainly downhill trip of 70-100 km (44-62 mi). Travelling north towards Waikato also will be downhill to near sea level; conversely a trip to Taupo will be an up and down affair with some challenging climbs.
By busCityride, operated by Baybus. Phone number: 0800 4 229 28. There is a limited bus service. The buses are lime green in colour and branded "CityRide". The main terminus used to be on Pukuatua Street, but was moved to the corner of Fenton Street/Arawa Street (near the i-SITE) in 2015. These buses operate several routes from one side of the city to the other, including Ngongotaha (handy for accessing the Skyline, Rainbow Springs and Agrodome attractions), the Institute of Technology or 'Polytech' as the bus will say (Te Puia is across the main SH5 road), and the airport. The standard fare is $2.30 regardless of how far you travel. Books of tickets can be bought at discounted rates. Most bus services seem to stop operating at about 6PM (M–F).
A circuit bus operated by national sightseeing operator GreatSights New Zealand visits several iconic Rotorua attractions including Te Puia, Rainbow Springs Nature Park and the Agrodome.
There are three or four reputable taxi companies, all metered, and a shuttle bus operator with trailer for larger groups.
By bicycleRotorua is a cyclists paradise; as well as boasting some of the best off-road mountain bike tracks in the world, it has no less than seven quality cycle stores, with six in the CBD and the Outdoorsman Headquarters on Tarawera Rd. In addition several shops provide cycle hire, notably Lady Jane's ice cream parlour near the lakefront. Cycling is generally safe, as many roads have wide verges.
As one of New Zealand's busiest tourist centres there are a variety of attractions ranging from free to quite expensive.
address: 1163 Eruera StA unique museum where adults and children can explore what life was like in the ancient world through a range of models, ancient artefacts and interactive activities.
- Government Gardens is an immaculate park near the CBD, containing the city museum (closed since November 2016 following an earthquake; to be reopened once the structural integrity has been improved) and the famous Blue Baths. Nearby is the Sportsdrome and one of the many golf courses.
- The Lakes – there are 14 to choose from. Lake Rotorua gives its name to the city, and boat trips can be arranged to Mokoia Island in the centre. The lakefront has a scenic promenade from where you can see Mokoia Island. Floatplane and helicopter scenic flights can be taken from the lakefront. A cheaper alternative is to take the Amphibious truck from Fenton St, which does a 90 minute tour of several of the main lakes. All the lakes are stocked with trout and fishing is very popular.
- Motutara (Sulphur Bay). Fantastic walkway starting just beyond the Government Gardens. The walkway passes through several geothermal hot springs and sulphur vents (the posted warnings to stay on the pathway at all times are no joke). The bay itself hosts many waterbirds and other wildlife.
- Okere Falls – approximately 20 km (12 mi) out of the city towards Tauranga on SH33 you will pass the end of Lake Rotoiti; most of the 14 lakes flow into Rotoiti, which itself heads off to the Bay of Plenty, descending nearly 305 m (1000 ft) in less than 30 km (19 mi). For this reason it boasts some spectacular white water challenges available to the adventure-seeking traveller. These range from dual kayaks, to white water sledging (hurling yourself down stream with a life jacket and float), or rafting (see Do section). Tutea Falls is the world's largest/highest commercially rafted fall; with a 7 m (23 ft) drop, on average every fourth boat flips! If you don't want to get wet there is a pleasant 6 km (4 mi) walk through the forest where you can see the activities at close hand. There are also some small caves where glow worms can be found.
Redwoods – Whakarewarewa ForestAccessible either from Tarawera Rd (where there is a visitor centre) or from SH5 on the Taupo Highway. In around 1900, New Zealand began a program of planting imported trees to see which species grows best in NZ. A 6 hectare grove of majestic redwoods is surrounded by forest with other types of trees. Spectacular walks, mountain bike tracks (over 60 km/37 mi in total) and riding trails. Bikes can be hired from bike shops in the city, although Planet Bike also usually have a truck with hire gear at the main car park.
Rotorua WalkwayA 26 km (16 mi) scenic walkway around Rotorua incorporating most of the above as well as several other parks and sights. Pick up a brochure for a map and explanations or download one in PDF format from the district council website in the preceding link.
- Street Art. While taking a stroll through the CBD, keep your eyes peeled for the street art that can be found in small office carparks or service lanes. If you need to kill time, you may be able to find all of the four or five artworks. There are also some fine murals which are overlooked by most tourists and locals alike, such as one of the Pink and White Terraces.
phone: +64 7 357-1050address: 141 Western Rd, NgongotahaAn agricultural park with farm animals, shows and exhibitions describing rural life in New Zealand both past and present. The sheep show and the farm tour can be an exceptional experience, especially for younger children. It is also home to the Freefall Experience simulator, the North Island's highest bungee jump, a jet boat ride and the ubiquitous Zorb - where you are sealed in an inflatable ball and rolled down a steep hill!
phone: +64 7 362-8287address: 1180 Tarawera RdSelf-descriptive, the village was swamped with ash by the nearby Mt. Tarawera in the massive 1886 eruption that killed 153 people.
phone: +64 7 350-0440address: 192 Fairy Springs RdBeautifully landscaped nature park featuring sculptured ponds with cuy fish and gardens including kiwi birds and other native New Zealand animals.
phone: +64 7 348-9047address: Hemo Rd (SH 30)Home to the Whakarewarewa Valley of geothermal activity, including bubbling mud pools and geysers. There are regular, free guided tours throughout the park, including the geothermal areas, the marae, and the kiwi house. There are also Māori cultural experiences like traditional dances and meals available for an additional charge. Now under construction to become an even more mega-attraction.
phone: +64 7 366-6137address: 587 Waimangu RdBorn from the massive 1886 eruption of Mt Tarawera, this is the world’s newest geothermal eco-system, and an exciting and dramatic destination that the whole family can enjoy. Whatever your age or fitness level, you'll find something that suits you – self guided and guided easy walks, advanced hikes and boat cruise experiences, ranging in duration from 45 minutes to over 4 hours. If you want outdoor activity, peaceful New Zealand bush, unique ecology, rare botany and stunning geothermal features, then Waimangu is the 'must do' experience. It is easily accessible, just 20 minutes south of Rotorua, and 40 minutes north of Taupo.
phone: +64 7 366-6333address: 201 Waiotapu Loop Rd, WaiotapuA great park to see a variety of geothermal landscapes and active volcano activities, including the Lady Knox Geyser, which is a famous geyser that erupts daily to heights of 10 to 20 m (33-66 ft).
phone: +64 7 349-3463address: 17 Tryon St, WhakarewarewaThe main competitor to Te Puia – ironically two Māori iwi competing with similar attractions. Good, and appears less developed and maybe more "authentic" than the next door Te Puia.
phone: +64 7 357-4469address: 1164 Paradise Valley Rd, NgongotahaFeaturing the endangered New Zealand falcon, plus harrier hawks and owls.
One activity that is unique is the ability to play a round of golf amongst the mud pools. The Rotorua golf course has a public course where for $10 you can play 9 holes and attempt to avoid the mud pool hazards, a unique experience. The course is at the top of Fenton Street opposite Te Puea, the Maori Arts and Craft Institute and geyser.
The Bridge, aka Hot and Cold, aka Twin Streamsaddress: Waiotapu Loop RdA open-air bathing spot where hot and cold streams meet. About 40 km south of Rotorua on SH 5.
HikingCalled "tramping" in NZ, there are a few worthwhile tracks nearby Rotorua for those keen to get out and about. Examples are the Mt Ngongotaha Jubilee Track (easy/moderate – great showcase of NZ flora but no views), the Rainbow Mountain Summit Track (moderate – a steep climb rewarded with great views over the plains south of Rotorua) or the Mangorewa Track (moderate/difficult – full track available in Summer only when water level is low, stunning river/rain forest scenery). The DOC website is usually a good start to find a track suitable to your experience and abilities; the i-Site can also help, sells hut tickets and may be able to assist with transport arrangements, since a car is needed to get to most tracks.
Kerosene Creekaddress: Old Waiotapu RdA wild, naturally hot stream (about 37 °C) for open-air bathing. Head south on SH 5 for 30 km then turn left on the pot-holed Old Waiotapu Rd for another 2.2 km. Put valuables out of sight and lock your vehicle, as thefts can occur here. The bathing spots are 5 minutes walk from the road.
phone: +64 7 348-1328address: 1000 Hinemoa StProvides a fusion of relaxing hot mineral spring bathing, spa therapies and picturesque lake views. Voted a World Top Ten Spa by Conde Nast Traveller magazine at the 2004-2007, and 2009 Annual Spa Awards. Relaxing hot mineral bathing is offered in 26 hot mineral spring pools in four areas – deluxe Lake Spa, Adult Pools & Priest Spa, Private Pools or Family Spa. The Lake Spa offers 4 alkaline mineral pools from 36-42°C (97-108°F). Well appointed changing facilities include towels, lockers, soap, shampoo and hairdryers, plus a lake view relaxation lounge with refreshments available. The Adult Pools & Priest Spa is a popular adult only area with 4 alkaline mineral pools, plus 3 acidic mineral pools with waters from the Radium hot spring. Six of these seven pools have views over Lake Rotorua. Privacy is offered in one of 13 Private Pools, set at 39°C (102°F) and available for 30 minutes hire. The Family Spa offers a large geothermally-heated swimming pool (with a small hydro slide) plus two alkaline mineral pools. Set amid native flora, the exclusive Lake Spa Retreat is an inviting relaxation haven, providing an array of enticing massage, spa and hydro therapies. All spa therapies include Lake Spa bathing and start at $85 for a half hour (bookings are essential). Also includes a café that serves light cuisine, and a spa essentials store.
- Rafting. The Kaituna river might not be the biggest and wildest river in New Zealand, but it certainly offers a great opportunity for filling a morning or afternoon with adrenaline and fun: by going rafting, with world's highest commercially rafted waterfall (7 m / 23 ft) being the major draw. In summer, the lush jungle alongside the banks is most beautiful, and as the weather can get hot, a dip in the cool river (voluntarily or not) is often welcome. Rafting trips take around 2 ½ hours, of which 45 to 60 minutes are actual time spent on the water. There are a handful of companies to choose from: Kaitiaki Adventures, Kaituna Cascades, River Rats, Rotorua Rafting and Wet 'n Wild Rafting. There are hardly any differences between the trips, with prices being between $95 to $109. This normally includes pick-up and drop-off in Rotorua's CBD, perhaps even at your accommodation, so enquire about this when booking.
phone: +64 7 347-0027address: Fairy Springs Rd (SH 5)Located on the outskirts of town, this gondola ride up Mt. Ngongotaha offers a panoramic view of Rotorua and the surrounding mountains.
address: 648 Waikite Valley RdNatural geothermal water.
In the last decade Rotorua has acquired some nice cafes - good options include: Ciccio Italian cafe, Relish, Capers, Zippy's or the Fat Dog. The usual chains for pizzas and burgers can be found: they're generally on Amohau Street (SH 30A in the central city) and on Fairy Springs Road (SH 5 heading north out of the city).
Restaurants are slightly more scarce but several of the major hotels have good eating establishments (Novotel or Ridges on the raceway). The main centre for eating is the end of Tutanekai Street nearest the lake (known as Eat Street), but beware, even after 9PM you may find little left on the menu. Popular restaurants on Tutanekai Street include: Triple 1 Five, Indian Star, Wild Rice, Ambrosia and Atticus Finch.
Western cuisineWestern food in Rotorua, like most of New Zealand, is confined to food with its roots either in the UK or US – think burgers, fries, American-style pizza, steak and the like. The only alternative are the few Italian places in town, which are usually of the fine-dining variety.
Abracadabra Caféphone: +64 7 348-3883address: 1263 Amohia StA favourite with many locals, this hip café, built mainly from wood, is rarely seen empty. One can sit on the terrace, inside with all the tasteful decoration or in the garden in the back. The staff is cheerful, and the menu consists predominantly of Kiwi classics with an American/Mexican touch – quality varies though and is average more often than not.
Capers Epicuranphone: +64 7 348 8818address: 1181 Eruera StA popular café with a big selection of pastries and an attached store selling mostly health/organic food and beverages. Has a relaxed, comfortable atmosphere and good food that comes with hefty price tags.
Fat Dog Café & Barphone: +64 7 347 7586address: 1161 Arawa StThe Fat Dog is almost always busy, being one of Rotorua's hippest cafés close to the centre of town. Similar to Abracadabra Café, the interior boasts appealing decoration and staff is young and cheerful. The food quality ranges from great to poor, depending on who you ask (and probably who's on kitchen duty).
Sabrosophone: +64 7 349 0591address: 1184 Haupapa StWith only five tables or so and open since 2007, Sabroso's is a bit of an institution, run by a friendly lady from Venezuela. A number of Latin/South American dishes is readily available, albeit at the same prices charged by Kiwi-style restaurants. Due to its size, it's best to book in advance.
Urbano Bistrophone: +64 7 349 3770address: 289 Fenton StWalking a few minutes south from the CBD edge on Fenton St, one will encounter the chic Urbano Bistro. It's decidedly classy and will serve modern NZ fare along with a choice of starters and desserts. The food is not overly inspiring, but of high quality and well-presented.
Fusion/buffetMost buffet restaurants in Rotorua are associated with hotels, with few exceptions. They generally serve a mix of Western and Asian food of varying quality.
Atlas Café & Restaurantphone: +64 7 346 3888address: 1272 Amohia StSecond only to Stratosfare Restaurant, this hotel restaurant has a great, albeit smaller selection of Western and Asian food on its buffet. At almost half the price and with mostly matching quality, it's a good alternative if you feel like splurging on a dinner buffet - just don't expect great views despite the relative proximity to Lake Rotorua.
Gengy's Mongolian BBQphone: +64 7 348 2022address: 1272 Amohia StDon't be fooled by the name - the only thing Mongolian here are the barrel-like barbecues on which your food is prepared on. You choose your ingredients from an all-you-can-eat buffet, take them to the chefs which will prepare them right in front of you. The results are of varying quality; if you feel you've experimented enough, there's also ice cream, pancakes and other sweet temptations. Popular with local Māori families who tend to bring a lot of relatives, so it pays to book in advance. Show your photo ID on your birthday to eat for $1 only (minimum four people in your group).
phone: +64 7 347-0027address: Fairy Springs Rd (SH 5)Offers a full lunch and dinner buffet, arguably the best in town. The gondola ride up to the restaurant is included in the price, and you get a spectacular view of the sunset over the lake.
Asian cuisineThere's no shortage of Asian food in Rotorua, with plenty of Chinese and Indian restaurants especially. A row of the former consists of the bulk of the Amohau St block directly opposite the mall and caters almost exclusively to Chinese tour groups, with the accompanying inflated prices - a better experience can likely be had by seeking out the ones within the CBD area. Korean, Japanese and Thai food is also easy to find.
Sichuan Stylephone: +64 7 347-1661address: 1260–1262 Eruera StWhile nearly all of Rotorua's Chinese restaurants cater to the ever increasing amount of Chinese tour groups, Sichuan Style's customers are mostly Chinese residents, and increasingly Kiwis and Western tourists looking for something different. An offshoot of the eponymous popular restaurant in Hamilton, it can get quite busy in the evenings. The noodle soups here are very good value for about $12, and ordering a whole fish in a red broth can fill a group of 3–4 people if ordered with rice. Be aware though, most dishes are very spicy, so let the staff know if you prefer something that a tongue not used to this can tolerate.
Spring Festival Dumplingphone: +64 7 349 6996address: 1240 Fenton StA fairly new restaurant specialising in Chinese dumplings – it became popular so quickly that you often have to book your table in advance. Dumplings are tasty and inexpensive, and there are a few other nice dishes on the menu worth trying, such as a Chinese-style pancake with savoury filling.
Seoul Restaurantphone: +64 7 349 1008address: 1122 Pukuatua StWhen this place first opened, it was heaven for lovers of a good bi bim bap or bulgogi, however other chefs have taken over the kitchen from the friendly Korean lady who co-owns the restaurant. Now the portions are small and the taste is lacklustre at best; the sometimes sombre ambience doesn't help either.
The Vnam Kitchenphone: +64 7 343 6998address: 1220 Fenton StA recent addition to the ever changing restaurant scene in Rotorua, The Vnam Kitchen is the place to go for a bowl of proper pho (beef/pork noodle soup); banh mi (baguette with savoury fillings) is also available. The food is tasty, authentic and inexpensive, a combination found rarely in NZ when it comes to Asian food. If you're keen to eat on premises, be aware that there are only five small tables.
Yaki Yakiphone: +64 7 350 2263address: 1087 Hinemoa StA huge restaurant devoted to Korean-style BBQ. Has some sofa seating near the entrance door for dining in style. Rotorua's residents of Asian heritage seem to love this place, and it's not uncommon to see Westerners too. Almost everyone goes for the all-you-can-eat BBQ option, but you can also order single dishes, which are expensive.
Yamato Japanese Restaurantphone: +64 7 348-1938address: 1123 Pukuatua StA genuine Japanese restaurant in the heart of town. Staff is exclusively Japanese, with the accompanying courtesy and friendliness. At the bar, pick any of the different sushi rolls that are prepared right in front of you, or sit in the adjacent dining room to have your meal. The daily lunch special for $17.50, where you build your own 4-dish set, is – considering where and what it is – great value. Dinner is more pricey, but usually good quality.
phone: +64 7 332 2222address: 415 Hamurana RdHotel in a two-store building with a restaurant featuring Mediterranean cuisine with ingredents grown in hotel's garden. Hidden in the hills of Rotorua, it accents luxurious comfort with vistas of mountains, Lake Rotorua and fragrant fields. Sleekly designed furnishings, stylish chairs, bright rugs and striking artwork are New Zealand in spirit and contemporary in style. Extra-spacious ensuite bathrooms include signature Hamurana Lodge features - a deep-soaking tub with glass walled shower, and a large vanity. This magnificent country estate is a pleasant 15 minutes drive from the City of Rotorua and is the perfect option for the discerning traveller. Away from the main visitor hub, set in lush green countryside, the exclusive Lodge provides the ideal base for those wishing to experience New Zealand, the spiritual home of Maori culture and its world-renowned geothermal wonders.
phone: +64 7 348-1189address: 10 Tryon St, WhakarewarewaFour star plus hotel, with suites available. Pohutu Cultural Theatre with nightly Maori cultural show and traditional Maori feast. Free shuttle runs from hotel to i-Site office in town from 8AM-9:00PM.
phone: +64 7 349-0099address: 272 Fenton StLocated in a park-like setting on the edge of Arawa Racecourse, the hotel is within easy walking distance of the city centre, Rotorua Convention Centre, Rotorua churches and many of Rotorua's famous attractions and activities. Rydges Hotels and Resorts is an Australian owned and operated company.
phone: +64 7 350-2211address: Cnr Fenton & Victoria Sts63 room air-conditioned hotel
phone: +64 7 346-3849address: 326 Fenton StLocated a short walk from the centre of Rotorua, the convention centre, and the new Rotorua Events Centre. It is in park-like grounds and spacious accommodation. Also incorporates a day spa.
phone: +64 7 346 8053address: 51 Malfroy RdFully self-contained and serviced apartments set in pleasant gardens with a number of original artwork pieces by local artists. They have their own geothermal bore and mineral pool. Free wifi, off-street parking, and secure children's play area.
Bed and breakfast
address: 16 Devon StAn elegant purpose built bed and breakfast. Each guest room has an ensuite bathroom and a door to a private terrace giving access to a rose garden.
Hostels and backpackers
phone: +64 7 348-8842address: 1271 Hinemaru StreetA home away from home. Family run and they really make you feel part of the family. Friendly dog and cat on premises. Hot tub available. Great atmosphere. Part of the Nomads network of hostels.
phone: +64 7 347-0931address: 60 Tarewa RdLocated in a park-like setting, the hostel is within easy walking distance of the city centre, thermal pools and many of the attractions and activities. It is part of the Nomads network.
phone: +64 7 348 3486address: 1221 Amohau StreetLocated in the city center, close to the main attractions, and facilities like the shopping mall are just around the corner. Private natural hot pool in the beautiful backyard, a lazy cat and a great relaxing atmosphere. BBH discounts.
phone: +64 7 349 4088address: 1278 Haupapa StreetBig hostel with friendly atmosphere, well-organised and clean like most YHA hostels in NZ. Has an outside deck and a comparatively big carpark.
phone: +64 7 929-9808address: 1192 Hinemoa StSelf-contained accommodation in the heart of the Rotorua CBD, close proximity to many bars and restaurants and only 500 meters to the Polynesian Spa. A limited amount of secure parking is available at extra cost.
Camps and caravan parks
phone: +64 7 345-6240address: 50-58 Lee Rd, Hannahs BayOffers a choice of affordable, self catering accommodation in 3 hectares of peaceful parkland close to Lake Rotorua - motel units, tourist flats, cabins, backpackers lodge, camping & campervan sites
The sulphurous smell (that rotten eggs smell) in the air means that some toxic gases may also be present. Take care in confined and unventilated spaces, particularly those below ground level or around geothermal pools. Toxic geothermal gases have been known to asphyxiate people.
Avoid bathing in geothermal pools where the water has been in contact with the ground. At the very least do not put your head underwater. Geothermal ground water can carry the bacteria and/or amoebae that cause meningitis - a disease which can be fatal. If you develop flu-like symptoms after coming into contact with geothermal water, immediately contact a doctor.
While New Zealand is a tourist paradise it should be remembered that as with most countries petty theft is a common occurrence. With so many of Rotorua's thermal wonders being situated in isolated areas it pays to take notice of the warning signs and to keep cars locked with valuables hidden from view so as not to have your visit ruined by petty opportunistic crime. In particular Kuirau Park after dark and Okere Falls are well known for car thefts and muggings. Expensive items taken to places like backpackers also need particular attention.
Heading east on SH 30 leads you to Whakatane, a coastal town in the eastern Bay of Plenty with empty beaches and one of the North Island's sunniest climates. Beyond lies the remote East Cape.
North takes you to Te Puke, Tauranga and the western Bay of Plenty coastline, also a nice place to soak up the sun. There are two routes; via Te Puke and SH 33 brings you into Tauranga via Mount Maunganui. The recently completed SH 36 is a shorter inland route that climbs to around 610 m (2000 ft) before dropping to the coast. This is the route most locals would use and avoids Tauranga CBD traffic if heading for the Coromandel.
The Waikato region, including Hamilton, Waitomo and Raglan, lies to the west.