San Francisco/Fisherman's Wharf
San Francisco's most popular destination among travelers, Fisherman's Wharf is the tourist center of the city. Its historic waterfront, once the hub of the city's fishing fleet, is still famous for the depth and variety of its harvest and for having some of the best seafood restaurants in the city, with scenic vistas over San Francisco Bay and Alcatraz Island. Here you will also find numerous tourist attractions such as museums, souvenir stores, historical buildings and piers, all competing for attention with the many restaurants, tour operators, peddlers and street entertainers along the docks between Pier 39 and the Municipal Pier of Aquatic Park. The Wharf is located at the northeastern tip of San Francisco, with the main Wharf district bordered roughly by the bay to the north, Van Ness Ave to the east, and Bay St to the south, although this guide also includes attractions along the Embarcadero stretching south.
Understand
Every year the Wharf attracts millions of visitors to its numerous and eclectic attractions including; the sea lions at Pier 39, the Maritime Museum, the chocolate factory at Ghirardelli Square, Hyde St Pier, and of course the infamous Alcatraz. There are also some great vistas overlooking the Bay, and a plethora of restaurants to enjoy them from. Additionally, many people visit the Wharf to either take a ferry or a cruise around the Bay. The Wharf is also home to many events such as the Fourth of July celebrations, Crab Season, and Fleet Week. Being a tourist haven, expect to see large crowds, an abundance of t-shirt stores, novelty museums, and street performers all vying for your attention. Many locals are put off by the crowds on the Wharf, and the seemingly "tacky" nature of many of the tourist stores and attractions. However, all things considered, there is probably enough here to keep everyone happy.
Get in
Getting here on foot or via public transportation are certainly the best options if you are already in or near San Francisco.
By car
Driving here is easiest (but often slow) by going north on Van Ness Ave (which is part of U.S. Highway 101) up to North Point St (a block beyond Bay), turning right, and then locating a parking space after a few blocks. There are a number of smallish lots, and two major garages near Pier 39, at Stockton and Beach. If you plan to spend much time, you may want to park on a street farther away (but watch the posted limits) and take public transportation to the Wharf.If you are so inclined and have good brakes, you can go from Van Ness Ave onto Lombard St east, up Russian Hill and down the "crookedest street" in San Francisco. Turn north on any of the streets (except Taylor, because of the cable cars) into Fisherman's Wharf. Stockton St, 2⅓ blocks past Columbus Ave, gets you to the garages. Note that pedestrians and cable cars have the right of way.
From the Bay Bridge it is best to get off soon, head north and east towards the Embarcadero, and then go west into the Fisherman's Wharf area. These exits are still being reconfigured to cope with future earthquakes. You'll see the garages across the way near Pier 39.
San Francisco is small, so consider taking a taxi, at a cost of around $10 from downtown, and double the price from outlying areas.
By cable car
- The Powell/Mason cable car line brings you a few blocks south of the center of the district, at Taylor and Bay Sts.
- The Powell/Hyde cable car line brings you to Fisherman's Wharf western end, at the intersection of Hyde and Beach Sts.
By streetcar
- MUNI's historic F streetcar line comes up on Market from Castro Street, turns west at the Embarcadero in front of the Ferry Building, and traverses much of Fisherman's Wharf. You can exit at any of the Market St BART or MUNI Metro stations to catch the streetcar to Fisherman's Wharf.
By bus
- MUNI offers several bus routes to Fisherman's Wharf. The frequent 30-Stockton trolley bus and the 47-Van Ness bus go from the Caltrain station to Fisherman's Wharf, using very different routes. The 30 bus goes through Downtown, passes Chinatown and North Beach, and then travels west via North Point St up to Van Ness. The 47 bus takes longer; it goes first through the grubby parts of the SoMa area, then via the Civic Center up Van Ness, and finally east on North Point St. Additionally, the 19-Polk and 49-Mission/Van Ness also serve the area, both terminating near the Aquatic Park on the western edge of the Wharf. The 39-Coit heads up to Coit Tower in North Beach.
By ferry
A couple of companies offer ferries serving the piers of Fisherman's Wharf:-
phone: +1-415-705-8200address: Pier 41Offers ferries from Sausalito, Tiburon, Angel Island, and Alameda/Oakland to Pier 41.
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phone: +1-415-705-8291address: Pier 41Offering ferry service to/from Alameda/Oakland and Vallejo.
On foot
Due to its proximity to the Downtown area, one of the best ways to get to the Wharf is simply to walk! Eastbound through Fort Mason from the Marina (15 min), northbound along Columbus Ave from North Beach and Chinatown (25 min), or from either the Ferry Building or the Financial District, walk northbound along the Embarcadero promenades (25 min).Get around
See
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phone: +1-415-528-4444address: Pier 15, 698 The EmbarcaderoAlong the Embarcadero on the way to the Wharf, this is a great kid-friendly place with lots of interactive exhibits teaching about science, with intriguing displays about the mind, natural systems, sound, and sight . If you're lucky, they'll conduct one of their most famous (and fascinating to most children) demonstrations: the dissection of a cow eyeball.
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phone: +1-415-705-5500address: the Embarcadero at Beach StA 45-acre pier-complex featuring 100 specialty stores, 12 full-service restaurants, theater, cruises, live entertainment, and more.
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phone: +1-415-623-5300address: Pier 39A nice place and the right size for kids, with an underwater tunnel, where the fish swim above you as you gaze at them, and ponds where you can touch various live marine animals. It's a perfectly decent aquarium, but many locals would recommend you save your money for the fantastic California Academy of Sciences in Golden Gate Park.
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address: West and East MarinasDon't get lost among all the tourist stores, and forget that Pier 39 is a pier after all — so why not check out the impressive flotilla of vessels moored at its 11 docks on either side of the pier.
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Sea lions
address: Pier 39's West MarinaA short time after the 1989 Loma Prieta earthquake struck, these sea lions moved bag-and-baggage into the west marina at Pier 39. There can be as many as 900 sea lions there during the winter months. In the summertime many of them migrate but there is always a steady population at Pier 39's K-Dock all year round.
Amusing America Exhibit
Fishermen's and Seamen's Chapel
Ripley's Believe It Or Not! Museum
Fish AlleyDon't forget to go and see the real fishing boats at what's known as Fish Alley — after all it is "Fisherman's Wharf". If you want to see them actually hauling in their catch, you'll have to be there around 6AM to 7AM.
The Cannery
San Francisco Maritime National Historical Park
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Visitor Center
phone: +1-415-447-5000address: The Cannery, Del Monte SquareThe Visitor Center has an information desk and a bunch of small craft and hands-on exhibits that depict San Francisco's rich maritime heritage. It provides some information about the boats that line Hyde St Pier.
Hyde Street PierPrior to the construction of the Golden Gate Bridge and the Bay Bridge, this historic ferry-pier was the primary automobile ferry terminal that connected San Francisco with both Marin County and the East Bay. A fleet of six historic vessels are on display on the pier. Some are available for a self-guided tour, others by docent-led tours. On payment of the $5 National Park Service fee several can be boarded, depending on tides; kids can join for free. Among the ships you can see are the Balclutha, an 1886 steel-hulled square rigged sailing ship, the Eureka, an 1890 steam ferryboat (which also has an exhibit of antique cars on board), the C.A. Thayer, an 1895 lumber schooner, and the Hercules, a 1907 steam tug.
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Maritime Museum
phone: +1-415-561-7100Shaped like a ship, this historic building was built by the WPA as a bathhouse and served as the Maritime Museum for many years before a renovation. Inside you'll find maritime exhibits and beautiful underwater-themed murals. -
Aquatic Park and Municipal PierThis area was once part of Fort Mason but is now a complex for museums and artisans, and a great place to take a break from the bustle of Fisherman's Wharf. There is a small beach at the foot of the park where you'll see kayakers, kite fliers, swimmers from the nearby Polar Bear Club, and even rock sculptors at work. At the end of the park is Municipal Pier — the closest you can get to Alcatraz on foot or bike. After dark it can be a bit desolate.
Do
Pier 39Detailed information listed under the See section above.
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phone: +1-415-981-6300address: Pier 39This is an exciting bungee/trampoline combination, suitable for all ages, which allows you to experiment with the dare-devil acrobat inside of you. It's possible to reach heights of up to 20 feet in the air.
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Magowan's Infinite Mirror Maze
phone: +1-415-835-0019address: Pier 39A fun house maze where you can lose yourself in infinite hallways and dead-ends, complete with psychedelic lighting. -
phone: +1-415-981-6300address: Pier 39 M-3Have some fun in the largest games arcade in San Francisco.
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San Francisco CarouselCrafted in Europe, this fun double-decker carousel is famous as the only one of its kind in the US that has artistic depictions of its native town hand-painted onto its frame.
San Francisco Segway Tours - Electric Tour Company
WalkWalk and enjoy being a tourist. If it gets too much for you, escape to the west into the Marina and the Presidio. You can always find a bus to take you back.
Bay cruises and ferries
From Fisherman's Wharf, one has a wide variety of options to explore the city and the Bay by water.Angel IslandTake a ferry to this historic California State Park and wildlife preserve — the "Jewel of San Francisco Bay". Spend a whole day on the largest island in San Francisco Bay, which was once known as the "Ellis Island of the West". There are lots of activities once you get there — picnicking, hiking, biking, boating, camping, and baseball, or just spend a day lounging on one of the many beaches there.
Bay CruisesBay cruises are very popular 60- to 90-minute boat tours that usually take you underneath the shadows of the Golden Gate Bridge, around Alcatraz, and along San Francisco's historic 150-year-old waterfront. They also offer great views of the city's skyline. Some of them come with lively guides, others with headphone audio equipment. Some cruise providers have extended routes that take you past Angel Island and close to the shores of Tiburon and Sausalito. Others provide alternate routes that sail under the Bay Bridge as far as AT&T Park, along the San Francisco skyline, around Treasure Island, and along Alcatraz Island. Several operators provide specialist cruises of all descriptions including 'Sunset Cruises' and 'Dining Cruises' among others.
FerriesYou can also take a ferry across the bay to Sausalito, Tiburon, Vallejo, or Alameda/Oakland, and explore on from there.
The following companies provide cruises or ferry service from Fisherman's Wharf.
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Adventure Cat Sailing Charters
phone: +1-212-209-3370address: J Dock next to Pier 39Offers a 90-minute bay cruise on a 55-foot luxury catamaran and also sunset cruises in the evening. -
phone: +1-415-705-8200address: Pier 39In addition to their bay cruise from Pier 39, Blue & Gold Fleet offers ferries from Pier 41 across the bay to Sausalito, Tiburon, Angel Island, and Alameda/Oakland. Blue & Gold Fleet also runs a "RocketBoat", a high-speed cruise of the bay in a sleek red boat.
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phone: +1-415-673-2900address: Pier 43½They offer a 1-hour "Golden Gate Bay Cruise" which goes under the Golden Gate Bridge and around Alcatraz, a 2 hour "California Sunset Cruise" which goes under the Golden Gate Bridge and around Angel Island, and a 90-minute "Bridge 2 Bridge Cruise" which goes under both the Golden Gate Bridge and the Bay Bridge.
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phone: +1-415-705-8291address: Pier 41Offering ferry service to/from Alameda/Oakland and Vallejo.
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phone: +1-415-378-4887address: Pier 39 Dock CBay tours under the Golden Gate Bridge and private charters and parties with full catering.
Alcatraz
Alcatraz is a decommissioned island federal penitentiary nestled beautifully in the bay. Before it was a prison it served first as a lighthouse (the West Coast's first lighthouse), then a military outpost, and then a military prison. After this, it served as a federal prison for 29 years between 1934 and 1963. Its location was near perfect due to its isolation and the frigid waters and hazardous currents of the bay, which made escape attempts difficult to say the least. Known by its nickname "The Rock", this prison was once home to some of the most notorious inmates in U.S. history. Famous inmates included Al Capone, who served four and a half years here, and Robert Stroud — "The Birdman of Alcatraz," — who spent 17 years here. The notorious gangster and bootlegger, George "Machine Gun" Kelly, also served time at the Rock. It was claimed (by the penitentiary) that no one ever escaped from the prison alive.
Take a tour and listen to an audio tape in English, Japanese, Chinese, or other languages. The most interesting aspect of the tour is that you can go into the prison and see what it was like to be imprisoned. The tour takes you all around the interior of the prison, including into some of the tiny cells, the segregated cells, the old barber shop and mess hall, and then out into the parade grounds and exercise yard. It might be more interesting if you've watched the movie Escape from Alcatraz and seen what happened in Alcatraz when it was operating as a prison. Tickets for the Ferry to Alcatraz are available at the Alcatraz Cruises website, but they sell out fast so buy in advance. Only one company is allowed exclusive access to dock at Alcatraz.
Events and festivals
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Annual Tree Lighting Ceremony at Ghirardelli Square
phone: +1-415-775-5500address: Ghirardelli SquareWhy not ring in the holiday season by attending the festivities at Ghirardelli Square. There's theater, live music, and then at the end they decorate the 45-foot Christmas tree with ornaments, lights, and chocolate bars... yum! Crab SeasonThe festivities and excitement of Crab Season begin in November after a priest has blessed the fleet, sending eager crabbers out to land their catch. Local vendors fire up their blackened pots in preparation for the arrival of the delicious, and much sought-after Dungeness Crab. Approximately 1 million pounds of Dungeness crab are caught every year, ensuring that the feast lasts for several months.
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phone: +1-650-599-5057Usually held in the first week of October, it's a tribute to the men and women in the armed forces. A flotilla of Navy ships dock on the Wharf in parade fashion, and there are many free deck tours available from crew members. There are also several air displays by the Navy's Blue Angels, Team Oracle, and the Air Force's F-16 Demonstration Team.
Fourth of JulySan Francisco's main Independence Day celebrations take place on Fisherman's Wharf. There is lots of free entertainment during the day, particularly around Aquatic Park and all down Jefferson St. The festivities culminate with an impressive fireworks display from the foot of Municipal Pier, and at the other end of the Wharf from barges moored off the north of Pier 39.
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Ghirardelli Square Chocolate Festival
phone: +1-415-775-5500address: Ghirardelli SquareChocoholics — indulge your decadent side at this annual chocolate fest. Activities include chocolate tasting, chocolate sculpting, chocolate cooking demonstrations, and a chocolate-eating competition. Holiday Festival of LightsThe Holiday Festival of Lights is the official start of the holiday season in the city. Stores hang out decorations and lights and the piers are adorned with shimmering lights.
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Opening Day on the Bay
phone: +1-415-331-0702address: Fisherman's Wharf WaterfrontAn annual boat parade, held on the last Sunday in April, that signals the start of the Northern Californian sailing season. Up to 200 vessels, decked out in full regalia, participate each year and sail from the Golden Gate Bridge to Pier 39. Impartial judges are on hand to award prizes in several esteemed categories. The event is organized by the Pacific Inter-Club Yacht Association.
Buy
Three of the major shopping centers of Fisherman's Wharf are also attractions in their own right: Pier 39, The Cannery, and Ghirardelli Square, which are listed under the See section above. Each one has multiple shops to explore.
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phone: +1-415-775-6000 ext 203address: Anchorage SquareCovering just one square block in Fisherman's Wharf, there are over 30 specialty shops and restaurants here.
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North Point Shopping Center
address: 900 North Point StLess touristy, and set back a few blocks from the actual Wharf, this shopping center contains 15 shops, including a Safeway supermarket, Walgreens drug store, GNC, and Radio Shack, as well as services such as ATMs and a 24-hour fitness center.
Eat
Many of the restaurants here are seafood restaurants, so if you're not into seafood at all, it's best to go to any other section of town. North Beach (Italian) and even Chinatown are within healthy walking distances. Many of the older established restaurants have Italian names like "Castagnola's" and "Alioto's" — a reflection on the fact that many of the Wharf's first fishermen were immigrant Italians. Alas, much of the fare available is overpriced, but not all, there are still plenty of places on the Wharf where you can fill up on the cheap. Most of the old-line high-end Italian restaurants on the wharf, while maybe disparaged by locals as hopelessly uncool, do in fact maintain a high standard of food and service. If you're tired of the manic crowds, get take out and bring it up to Aquatic Park where there is lots of room to sit and enjoy your food in peace.
Budget
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phone: +1-415-928-1849address: 160 Jefferson StHome of the sourdough bread with a recipe they've nurtured since 1849, where you can get (among other things) their popular clam chowder in a bread bowl. This is the flagship location of Boudin, where you can shop for gifts here or stroll around their museum to learn about Boudin's history.
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phone: +1-415-421-0185address: Pier 39A cafe where you can get Boudin food on Pier 39.
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Chowder and crab sidewalk stands
address: 200 Jefferson StGet clam chowder in a bread bowl, Dungeness crab (in season November through June), fish and chips, shrimp cocktails, calamari salad, etc. from this busy outdoor marketplace. If you're getting a crab, ask for a fresh one and they'll cook it up for you on the spot. -
phone: +1-415-391-4737address: Pier 39, Building A, Level 1Serving fresh seafood cocktails, clam chowder in a bread bowl, fish and chips, sandwiches, and salads. They also have a small "Not so Fishy... " menu for those who don't like seafood.
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Darren's Cafe
phone: +1-415-673-3345address: 2731 Taylor StReasonably priced "mom and pop" Vietnamese/breakfast place on the Wharf. They serve Vietnamese dishes, soup, and sandwiches as well as more traditional breakfast options like country potatoes and omelettes. Small but friendly! -
address: 333 Jefferson StStandard In-N-Out Burger, but it has the distinction of being the only one in the city, one of the few In-N-Out Burger locations without a drive-through, and one of only two fast-food chain restaurants allowed at the wharf (the other being a McDonald's). They serve "fresh burgers" and fries cut straight from the potato in front of you... it's still fast food, but it's definitely better than the usual fare. This place gets seriously packed but the line does tend to move quickly.
Mid-range
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phone: +1-415-561-1111address: 2455 Mason StA mid-range Italian trattoria that focuses on the staples of Italian food like pasta, pizza, and risottos. It being Fisherman's Wharf, they do have a particular focus on seafood however.
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phone: +1-415-775-9311address: 400 Jefferson StFamily dining with indoor and outdoor seating. Cioppino is a flavorful San Franciscan seafood soup.
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phone: +1-415-433-3689address: Pier 39One of the more reasonably priced places to eat on the Wharf. Traditional fare served. Pancakes are a favorite.
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Joanie's Happy Days Diner
phone: +1-415-928-4343address: 1329 Columbus AveGood and fresh breakfast and lunch service at a reasonable price. Fast service and big variation result in a full diner every morning. -
McCormick and Kuleto's Seafood Restaurant
phone: +1-415-929-1730address: Ghirardelli Square, 900 North Point StA good seafood restaurant that also serves other fare such as pastas and steaks. The restaurant is perched atop Ghirardelli Square and has magnificent views of the bay, as well as a spacious and airy feel inside. -
phone: +1-415-989-7437address: Pier 39Pier Market is a real market and restaurant at Pier 39. It's definitely one of the better seafood options on the Wharf; the fish always seems to be fresh, the service is fast and friendly, and the prices are pretty low given the quality.
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phone: +1-415-776-9265address: 340 Jefferson StMuch quieter, less expensive, and less touristy than the big name Fisherman's Wharf restaurants; excellent food, with an emphasis on seafood and Italian specialties, served by nice people. Still owned and managed by the Pompei family, who started the restaurant in 1946. For those not interested in seafood, they offer two steaks and four chicken dishes, as well as three meatless pasta dishes and a meatless risotto.
Splurge
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phone: +1-415-673-0183address: No. 8 Fisherman's WharfEstablished in 1925 by the Alioto family, it plates Sicilian recipes incorporating the local, fresh seafood.
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phone: +1-415-776-5015address: 286 Jefferson StVoted San Francisco's No. 1 Seafood and Family Restaurant of 1998 by the National Academy of Restaurant Evaluation and The Best of San Francisco Pocket Guide. They specialize in seafood and Italian cuisine, complimented by quality Californian wines.
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phone: +1-415-434-2722address: Pier 39, Second Level, West SideVoted "Best Crab in San Francisco" and famous for its "Killer Crab" — 2 pounds of Dungeness Crab! Comes with great views of the Golden Gate Bridge.
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phone: +1-415-929-1300address: 2815 Taylor StWarm and aromatic Italian restaurant serving popular family fare.
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phone: +1-415-673-7025address: 2847 Taylor StOn the side of the plaza, this restaurant is an old favorite. The small ground floor room has a warm Venetian inspired ambiance; the upstairs is larger and more modern. Its windows overlook the fishing boats.
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phone: +1-415-673-2824address: 2809 Taylor StA family owned restaurant that's been open since 1927 providing fresh seafood, family fare, and a full bar. They're known in particular for their "cracked crab".
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phone: +1-415-771-4383address: Pier 47 on Al Scoma WayOverlooking the bay and Alcatraz, and nestled among the fishing boats on Pier 47, this restaurant is popular among locals and tourists alike for its fresh seafood.
Drink
Bars
The Wharf is not particularly well known for its nightlife scene. Most of what is there is of the "smart casual" variety, in restaurant bars and hotel bars. As the Wharf is primarily commercial, and not residential, the clientele consist mostly of either tourists, or workers from the local businesses. There are still some interesting watering holes however, including:
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phone: +1-415-474-5044address: 2765 Hyde StFamous for its Irish Coffee, supposedly the first to serve it in America, and great views over the bay.
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phone: +1-415-441-9758address: 1333 Columbus AveIrish bar and restaurant featuring live music and DJs.
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Jacks Cannery Bar
phone: +1-415-931-6400address: 2801 Leavenworth StOpened in 1932. The bar has a 90 foot oak-paneled hall. 110 Beers on tap! -
Las Margaritas
phone: +1-415-776-6996address: Del Monte Square, 2nd Level, South BldgA Fruit Margarita in the Cannery anyone? -
phone: +1-415-771-LOUSaddress: 300 Jefferson StLou's has live Blues music 7 days a week.
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phone: +1-415-362-5125address: Pier 23, The EmbarcaderoLively and colorful, you can't miss this place on your way down the piers of the Embarcadero. It's part bar, part restaurant, and part cafe — ever popular with locals, it has an outdoor drinking deck.
Coffee
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Ghirardelli Choclaterie and Cafe
phone: +1-415-474-3938address: Ghirardelli SquareServing premium espresso drinks, pastries, and desserts.
Sleep
Budget
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phone: +1-415-673-7411address: 2601 Mason StSmall, friendly, and in the heart of Fisherman's Wharf. It has free parking.
Mid-range
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phone: +1-415-561-1100address: 425 North Point St
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phone: +1-415-775-3800address: 580 Beach StPart of the Marriott group, this non-smoking, four-story hotel is 2 blocks from Ghirardelli Square.
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Holiday Inn Express — Fisherman's Wharf
phone: +1-415-409-4600address: 550 North Point StOne of the better rated hotels on the Wharf. -
Holiday Inn — Fisherman's Wharf
address: 1300 Columbus AveAmong the bars, cafes, and the vast number of specialty shops in Fisherman's Wharf. -
Pier 2620 Hotel Fisherman's Wharf
phone: +1-415-885-4700address: 2620 Jones StNon-smoking hotel. -
Radisson Hotel Fisherman's Wharf
phone: +1-415-392-6700address: 250 Beach StNice hotel, centrally located (two blocks from Pier 39). Heated outdoor swimming pool. -
phone: +1-415-771-0200address: 2655 Hyde StThe Suites is a small (24 suites) but comfortable and modern hotel that offers one or two-bedroom floor plans with many amenities.
Splurge
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phone: +1-415-563-0800address: 495 Jefferson StA high-end luxury boutique hotel overlooking the bay and very centrally located on the Wharf. Ask for a room away from the front if you mind noise. It's a 100% smoke-free environment.
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phone: +1-415-563-1234address: 555 North Point StModern hotel with full-service and clean and comfortable rooms.
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phone: +1-415-775-7555address: 1250 Columbus Ave285 rooms and 11 suites.
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phone: +1-415-362-5500address: 2500 Mason StThis hotel is centrally located.
Connect
The Fisherman's Wharf Deli and Taqueria, listed under the Eat section above, has internet facilities. Other options include:
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phone: +1-415-981-1280address: Pier 39, B Building-2nd LevelIn addition to maps and info, the welcome center also offers a computer with internet access.
Stay safe
Beware of pickpocketing: it is a common occurrence at Fisherman's Wharf. Follow the usual steps for avoiding being pickpocketed, such as keeping your wallet inside your front pocket or an inside jacket pocket.
While not necessarily a danger, the Wharf (being the major tourist destination it is) is home to a huge number of buskers, and some of them get pretty creative in order to coax you out of a few bucks. Particularly well-known is the infamous "Bushman," who sits behind a pair of eucalyptus branches and harmlessly scares passing pedestrians. It's always best to take such antics with a sense of humor — and hey, if you enjoy it, why not drop a few bucks and stick around to see the next unknowing person get scared/entertained?